Month: August 2019

Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new …

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Organic+Local+Paid: A Holistic Approach for Fast-Changing Local SERPs

Every time you open your phone and search for a local business, something in the SERP has moved or changed. So what’s the solution for PPC? Here, guest contributor Chris St. Jean explains why, at a time of great uncertainty for fast-changing local SERPs, local businesses need a holistic and data-driven approach to paid search. …

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What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

It’s been a rough month for the Equinox brand, and it continues to be challenging. Just a few weeks ago, the brand’s owner Steve Ross held a widely-covered fundraiser for President Trump, which did not align with Equinox’s long-standing marketing campaigns supporting the LGBTQ community. The protest by Equinox members on social media and the …

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Do You Speak B2B Marketing?

The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations. And that power and leverage has brought with it sky-high expectations. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional …

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world.  In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams  It shipped over one million smoothies in just one year after launching nationwide in the U.S. More than 100,000 customers now use its …

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Pitch Perfect: How to Sell and Deliver Reputation Management to Clients

Research shows that online reviews and recommendations play a critical role in decision making for both consumers and search engines. This is even more true for local businesses, where competition is at its fiercest. Why then, can it be so hard to convince local business marketers to take reputation management seriously enough to invest in …

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