Month: September 2019

How Should Brands Measure Success On Instagram If ‘Likes’ Are No Longer Relevant?

You have probably heard the news. In July, Instagram announced their test of hiding “likes” on posts just expanded to more markets around the globe, including Australia. Instagram says the reason for the new feature is to have users concentrate on their posts and interacting with the app, rather than likes. However, the big question …

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Local Legends: Claire Carlile on Setting Client Expectations and the Future of Google Maps

In this new interview series we talk to the people who make a real impact on local search, through their insights, their tools, or their good-old-fashioned hard work. First up is UK-based local SEO consultant Claire Carlile, of Claire Carlile Marketing, who talked to us about setting client expectations, the power of GMB Products Editor …

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Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out …

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Customer Spotlight: How We Helped Evolve Canon’s Content Strategy

At NewsCred, we are obsessed with achieving customer success by building strategic relationships and driving product adoption. Here’s how we drive success for Canon. Our partnership with Canon is ever-evolving Seasonal and evergreen articles on Canon’s content hub. Canon USA is a long-standing NewsCred customer. But the partnership looks very different today than it did …

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Customer Reviews — Why It’s an Important Marketing Initiative

When people search for a service, for instance, a restaurant or a hotel, most people turn to the world wide web for a list of recommendations. These usually come in the form of reviews. Customer reviews can greatly influence the buying decisions of consumers. It’s imperative that businesses recognize customer reviews as an essential marketing …

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