Month: November 2019

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics …

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Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketing responsibilities and methodologies have changed drastically in the past decade.   It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their …

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3 Ways Brands Can Speak the Younger Generation’s Culturally Aware Language

Brands like Nike and Fenty Beauty by Rihanna are not only reflecting culture, they are moving it forward. What’s their secret? They prioritize their connections with youth culture and their socially conscious beliefs to make a real impact. That being said, this is undoubtedly delicate terrain to navigate because it can’t be done for the …

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Grow Your Business | Use Effective Thought Leadership Techniques

Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. Rampton, founder and CEO of the payment processing company Due, knows what it means to go from being virtually unknown to becoming an industry thought leader through writing, blogging, and staying active on …

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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Memories elicit emotional responses. If we didn’t have those moments stored in our brains, our histories would be characterless and bland. Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. My company has been doing this for 14 years. As an experiential marketing agency, …

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Boost Existing Content: How to Drive More Traffic and Conversions without Spending a Dime

Editor’s note: This article is based on a presentation at Content Marketing World 2019 from RazorSocial’s CEO, Ian Cleary. Creating net new content that fills your entire editorial calendar and drives business results can be a time- and resource-consuming task. And while it’s obviously important to continue to create new and fresh content as part …

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