Month: December 2019

8 Things to Consider When Crafting Your Digital Marketing Plan For 2020

It’s the planning time of the year. With just a few weeks to spare before 2020 marketing efforts kick in, it’s time to take a close look at your digital marketing plan and maximize its potential as a key growth driver for your business. Successful marketers don’t just repeat their previous year’s efforts. They treat …

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Marketing Resource Management Software: An Extensive Guide

Nine. That’s the number of noticeable inefficiencies within your own marketing operations. At least, that’s what you can count off the top of your head. Ask any team member where they see wasted resources, system redundancies, or process bottlenecks, and you’ll realize incidental gaps quickly coalesce and necessitate a solution. That’s where Marketing Resource Management …

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NEW: Foursquare Brings Faster, More Cost-effective Data Aggregator Submissions

Today we’re announcing a change to the data aggregators offered through our Citation Builder service. As you might know, Acxiom, one of the ‘Big Four’ data aggregators, will be discontinuing its data layer from 31st December, 2019, leaving a large gap in the arsenal of citation builders. The good news is that for the last …

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to …

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