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Crafting a Local Digital Marketing Strategy for Your Small Business in 2020

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing objectives. Every business, regardless of size, can benefit from using a local digital element in their marketing practice. Small local businesses, in particular, stand to gain the most from its inclusion. In this article, …

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Successful Rebrand: What to Watch Out for and How to Make It Rewarding

When a computer malfunctions, the easiest step is often a quick reboot. For many tech hiccups, that’s all it takes to get back on track — problem solved. If only a company rebrand were that simple. A comprehensive rebrand is more intentional and nuanced than hitting “reset” or initiating superficial changes. After purchasing Whole Foods, …

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4 Types of Website Personalization Your University Should Be Using

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization? The reality is that personalization is far more …

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