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#371: How to Use Generosity as a Marketing Tool with Melanie Deardorff

In today’s episode with Melanie the Marketer, (that’s Melanie Deardorff), we explore the idea of generosity as an antidote to that “salesy” feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear, by …

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#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

If you’re thinking of trying podcasting, you’ll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com. We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast, “3 Marketers …

#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

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How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it …

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Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their …

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Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize …

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Interactive Content and the Future of Live TV

Fortnite’s live performances and Netflix’s new ventures are evidence that younger audiences’ expectations of content are changing: They don’t want to just watch it, they want to experience it. What will be the next way to grab mass audiences’ precious time and attention? Read the full article at MarketingProfs