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5 Changes to Make Today to Optimize for Voice Search Technology

It’s predicted that 50% of all searches will be done using voice search technology by 2020. Ever since its introduction in 2011 with Apple’s Siri, voice searches have evolved over the years and now there are many voice-activated applications in the market. Some of these voice-activated apps have human accuracy when delivering feedback to …

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CMWorld Roundup: 5 Key Trends Every Marketer Should Know

Content marketing isn’t going anywhere. In fact, it’s getting more and more sophisticated as new formats (e.g. voice and smart audio), advanced methodologies (e.g. agile marketing), and cross-functional strategies (e.g. an integrated approach) are being employed to meet the heightened expectations customers have when it comes to the content experience. Coming off the back of …

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Brand Spotlight: Australian Travel Company Intrepid is Driving Action Through Content

As a follow up to our first Australian Content Marketing Top 20, we caught up with one of our winners to learn more about how their content drives business results.  We spoke with Justin Meneguzzi, Global Content Manager, and Emily Kratzmann, Global Content Editor at Intrepid Travel, the world’s largest adventure travel company and travel …

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3 Things Brands Should Consider Ahead of Every Influencer Partnership

Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. But that doesn’t mean brands have it all figured out. Questions abound around allocating influencer marketing dollars, drawing up campaigns, and perhaps most importantly, choosing which influencers make sense for …

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