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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many …

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, …

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See Ya(hoo) Later! How BrightLocal Is Streamlining Reports and Focusing on What Matters

Since Day One, BrightLocal has featured all the major players in its powerful local search reporting systems, but in just over three weeks we’ll be saying goodbye to a search engine whose importance in recent years has depleted to the point of insignificance. That’s right, on March 1st we’ll be saying “toodle-oo” to Yahoo. At …

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Topical and Tangential Content | How to Boost Your Organic Traffic

If the rise of the content marketing industry in the last decade has shown us anything, it’s that the right content, in the right consumer’s hands, can significantly impact a business’s bottom line.  Of course, content can create cash flow in a number of ways, but one valuable application is by boosting organic search traffic.  …

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Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. Doing nothing might soon leave you scrambling to keep up with the competition. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by …

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