All

Acxiom to Retire Directory and Local Search Products at End of 2019

In 2018, Acxiom was acquired by publicly-traded advertising company IPG. In order to comply with the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020, Acxiom will be shuttering its directory and local search operations, including its data aggregator functions. (N.b. If you’re asking ‘what’s a data aggregator?’ we’ve got you …

Acxiom to Retire Directory and Local Search Products at End of 2019 Read More »

How Thinking Like an Entrepreneur Can Supercharge Your Success

Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization. It means leaders are inspiring employees to think for themselves, creating a culture where people want …

How Thinking Like an Entrepreneur Can Supercharge Your Success Read More »

Find Your Ideal Customer with Account Insights and Profiling

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing—determining together …

Find Your Ideal Customer with Account Insights and Profiling Read More »

#371: How to Use Generosity as a Marketing Tool with Melanie Deardorff

In today’s episode with Melanie the Marketer, (that’s Melanie Deardorff), we explore the idea of generosity as an antidote to that “salesy” feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear, by …

#371: How to Use Generosity as a Marketing Tool with Melanie Deardorff Read More »

#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

If you’re thinking of trying podcasting, you’ll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com. We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast, “3 Marketers …

#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

Read More »